While attraction is an individualistic experience the criterion that we follow to scale beauty is largely a result of social engineering in the modern world.

Familiarity plays a key role in determining attractive faces with advertisements playing a pivotal role in creating a hypersexual surrounding where every ad constantly reminding us about fantasy of somekind presented by insanely beautiful people who are definite outliers when compared to the average population and constantly emphasising it as a norm creating an insecurity in individuals and artificially creating demand to supply goods.