Ideas from books, articles & podcasts.
1. FESTIVALS, FAMILIES, TRADITIONS
- because its regarded as a festival. There is already the expectation of celebration that sets it apart from other days/seasons of the year(Sapitula)
- Filipinos also celebrate Christmas as a largely religious occasion with over 80% of the population considered Catholic(Cornelio)
- “The positive outlook towards Christmas is partly influenced by the way the Church celebrates it. There's a very positive disposition towards the arrival of Christ. The Filipino's happy disposition is religious
MORE IDEAS FROM THE SAME ARTICLE
For Sapitula and Cornelio, the two dimensions are intertwined.
Filipinos are a tight-knit bunch. They use any occasion as an excuse to get together and celebrate. The biggest, most important celebration of the year is of course Christmas. It’s such a big deal that preparations begin several weeks, if not months, prior.
“I think more Filipinos are getting richer, so they are expecting a happier Christmas…Purchasing power does not technically kill cultural expectations – it stays there, and I think part of the reason why people are looking forward to it is they have the means to fully abide by cultural expec...
- the traditions and the religious practices that mark the season are also what gives Filipinos a sense of ownership of Christmas (Sapitula)
created 2 ideas
Its interesting and this should serve as a reminder to not be swayed by consumerism
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