Ideas from books, articles & podcasts.
2. WIDE COMMERCIALIZATION & GIFT-GIVING
Christmas is a happy time of the year because of its commercialization and practice of gift-giving
"The joy of the family is intertwined with the joys of travel, gifts, bountiful feasts, sale.."(C)
The monetary dimension of festivals: people are willing to spend. More so because gifts are expected as a way of reaffirming ties. Gift-giving renews the sense of obligation we have for one another (S)
Since the season calls for spending on gifts, travel, and the celebration itself, those who can afford to celebrate may expect it to be a happier occasion
MORE IDEAS FROM THE SAME ARTICLE
For Sapitula and Cornelio, the two dimensions are intertwined.
Filipinos are a tight-knit bunch. They use any occasion as an excuse to get together and celebrate. The biggest, most important celebration of the year is of course Christmas. It’s such a big deal that preparations begin several weeks, if not months, prior.
“I think more Filipinos are getting richer, so they are expecting a happier Christmas…Purchasing power does not technically kill cultural expectations – it stays there, and I think part of the reason why people are looking forward to it is they have the means to fully abide by cultural expec...
- the traditions and the religious practices that mark the season are also what gives Filipinos a sense of ownership of Christmas (Sapitula)
created 2 ideas
Its interesting and this should serve as a reminder to not be swayed by consumerism
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