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“I think more Filipinos are getting richer, so they are expecting a happier Christmas…Purchasing power does not technically kill cultural expectations – it stays there, and I think part of the reason why people are looking forward to it is they have the means to fully abide by cultural expectations of how it's celebrated,” Sapitula
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For Sapitula and Cornelio, the two dimensions are intertwined.
Filipinos are a tight-knit bunch. They use any occasion as an excuse to get together and celebrate. The biggest, most important celebration of the year is of course Christmas. It’s such a big deal that preparations begin several weeks, if not months, prior.
- the traditions and the religious practices that mark the season are also what gives Filipinos a sense of ownership of Christmas (Sapitula)
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Its interesting and this should serve as a reminder to not be swayed by consumerism
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