The days of long waits for approval and multiple chains of command are over — for good. The speed of the social web means that marketers need to be empowered to act quickly and respond to relevant current events in order to be successful. And their bosses or managers need to trust them and give t...

Private messaging on Twitter, Facebook, Snapchat, Whatsapp, and many other platforms is something that most marketers have yet to take advantage of, except perhaps for direct messaging customers who could be posting sensitive info or otherwise need a 1-on-1 follow-up.

However, give...

The speed at which the social media world moves can be dizzying; and at times, it may seem like that all you can do as a marketer is keep up. However, that’s not enough. Being ahead of the trends and innovating yourself can be what makes all the difference for your company, or the brands you work...

Integrating online shopping and ecommerce into social media has been the logical next step for a long time, but it is only recently that has been done well and reached mainstream levels of adoption. People are now used to the idea of making purchases through their smartphones.

Including web...

That said, the social media marketing realm is as dependent on the constant change as the social media landscape itself. Designing a successful online brand depends not only on compelling ideas but equally on adaptability.

Without a dynamic brand, users of new and upcoming,...