Dynamic characters, a special sound, an appealing storyline, a piece of animation — these are all examples of hooks. A hook grabs the audience’s attention from the get-go, bringing them into the fold of your game, drawing them to it, and making them want to stay.
What’s your hook? Every game development team must devise or discover what their specific hook is, the thing that will attract players to the game. Once you’ve identified it, you must capitalize on it, using it to bring newcomers to the app and keeping long-standing consumers engaged.
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