Games are involved, perhaps more involved than most other types of apps. The experience isn’t static — it’s highly interactive. You must keep all the different elements of the experience in mind, being cognizant of, for example:

• Story
• Color s...

The smallest, seemingly insignificant bug could derail your game. You should thoroughly and rigorously test the game throughout the dev cycle and prior to deployment. This is critical because games are interactive, dynamic products that require attention to detail. 

In addition to pinpointing the interests and wants of your target users — that is, the would-be gamers — you’ll need to consider the conditions of the market itself. What ideas are in vogue at the moment? Which types of games have stood the test of time? What are your competitors up to? 

The backbone of any dynamic, engaging product is the team behind it. Gaming development requires skills beyond those of a standard software developer. It also demands the talents of a product manager who will research trends and develop a roadmap for the product, a project manager to coordinate t...

This is the #1 thing to keep in mind when developing any product. But when the app is strictly about maximizing engagement — as games are — it’s absolutely critical. 

Before you set about building your app, develop a clear idea of who your target user is. It can be helpful to create persona...

Now that you understand your competitors and your own audience, you’ll also have to identify ways to set your game apart from well-established products and newcomers alike. As you probably know, the gaming market is very large and very crowded, so your vision for your app must offer something you...

When you’re just diving into game development for the first time, make your game straightforward, steering clear of elements that are too intricate. Otherwise, you risk deterring gamers with a confusing product. Remember that the point is to attract users and keep them there. Once you’ve been at ...