How to Surf an Urge?

High quality information comes from experts. There are ways to approach them effectively:

1. Show that you have skin in the game
2. Be precise on what you’re asking
3. Show respect for their time and energy
4. Listen to their reasons
5. Follow up and keep them updated

With the increasing push from corporate boards and shareholders for innovation, many managers and leaders need to find which of the many different ways innovation they should use to achieve and accelerate innovation.

It is important to understand that there is no single best approach, but ...

Step one is to research how to find the right influencers to work with. Consider the following:

• Does the influencer already post about similar things to your service?
• Are they legit? A sign of a fraudulent account is a poor engagement ratio to follower count an...