Brand Ambassador Programs are done by companies to promote its products by creating buzz through social networks and interpersonal skills of chosen brand ambassadors.
Brand ambassadors represent the brand during special events and even in-store making marketing efforts. This includes providing product demonstrations for your customers or giving away free samples, dependent on the type of brand and product they're representing.
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This is of course after thoroughly screening your possible brand ambassadors. People pay attention to the reputation of your company plus it's easier to get closer to people with this kind of programs becayse they will provide a personal touch while promoting the products and company in general.
Competition for brand recognition is fierce. While digital-native newcomers with their tech-savvy, direct-to-consumer approaches enter with ease, the traditional retailers are struggling.
A big part of the problem is the inability to connect with customers. One PwC consumer survey showed 73 per cent of respondents valued customer experience. The same survey showed that consumers are willing to pay up to 16 percent price premium for a superior experience.
Influencers are individuals who have a dedicated social following and are viewed as experts within a niche. Influencer marketing is a kind of social media marketing where influencers endorse and mentions products.
Influencer marketing works because of the high trust that social influencers have built up with their followers. Therefore, recommendations from them are seen as proof to the brand's potential customers.
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