Forbidden foods are more tempting - Deepstash

Forbidden foods are more tempting

Forbidden foods are more tempting

Forbidden foods are more tempting

Dieting often involves “giving up” more pleasurable foods in an attempt to reduce calorie intake. But if we are asked to avoid eating the food we enjoy, researchers have found that we will crave it.

The behavioral and cognitive response to deprivation may inadvertently be creating more temptation.

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