Forbidden foods are more tempting

Dieting often involves “giving up” more pleasurable foods in an attempt to reduce calorie intake. But if we are asked to avoid eating the food we enjoy, researchers have found that we will crave it.

The behavioral and cognitive response to deprivation may inadvertently be creating more temptation.

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To lose weight, you need to understand the psychology of why you crave the wrong things

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qz.com

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