The “what-the-hell” effect

A problem with dieting rules is that only a small violation—a sneaky slice of cake, for example—is enough to derail the whole diet. Researchers call this the “what-the-hell effect”. 

Diets that require the dieter to follow rigid rules or forbid them from consuming foods they enjoy appear to be problematic, as they paradoxically increase the risk of overeating. 

63 people saved this idea

Save it with our free app:

Download on the AppStore
4.8Deepstash rating on AppStore
Get it on Google Play
4.8Deepstash rating on Google Play

IDEA EXTRACTED FROM:

To lose weight, you need to understand the psychology of why you crave the wrong things

3 ideas
qz.com

TOPICS:

RELATED IDEAS:

  • The Paleo Diet

    The basic concept of the paleo diet is to eat whole foods and avoid processed foods. Studies suggest that this diet...

    The Paleo Diet - A Beginner's Guide + Meal Plan

  • The Bystander Effect

    The more people who see someone in need, the less likely that person is to receive help. Researchers call it a “con...

    6 Psychological Effects That Affect How Our Brains Tick

  • The Mediterranean diet

    The heart-healthy Mediterranean diet is a healthy eating plan based on typical foods and recipes of Mediterranean-sty...

    Mediterranean diet: A heart-healthy eating plan

  • Forbidden foods are more tempting

    Dieting often involves “giving up” more pleasurable foods in an attempt to reduce calorie intake. But if we are asked...

    To lose weight, you need to understand the psychology of why you crave the wrong things