4 Types of Reputational Risk
- Direct actions of your company and company practices: actions included here could be by not complying with regulations, data breaches due to unsafe practices, or internal scandals that become public knowledge.
- Actions of anyone who directly represent your business: employees who poorly represent your brand to others, business leaders with negative reputations, or employee misconduct
- Direct actions by partners or suppliers: partners or suppliers who speak ill of your business or engaging in misconduct
- External Factor: Customers: negative social media posts or negative press
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