Mitigating reputational risk involves lessening the blow when a threat occurs, essentially getting out in front of the problem. 

Acknowledge that it is occuring and have your PR team create crisis messaging that will help your business explain what is happening to the consumers. Then, explain what you're going to do about the issue and be transparent.

This is defined as any sort of threaten or danger that can damage the good standing of your business and negatively impact your reputation with consumers and overall business success. 

Such risks are usually unexpected and occur with little to no warning. All kinds of reputational risk can...