Understanding the marketplace and customer needs

Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.

Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the sam...

Customer feedback is essential to improving your business. You'll not only figure out how to improve your offerings but also get insights on ways to communicate the value of your product better and even clarify your ideal customer.

There are 3 psychological needs to satisfy:

• Autonomy (self-determination). We are motivated when we have a choice in terms of tasks, time, team, and technique.
• Competence (capability & effectiveness). When we strive toward something greater th...