At my previous work, I prepared pitch decks for investors for 3 years and attended meetings with them. Thanks to the presentations and observations I made during these 3 years, I learned very well what investors wanted to see.
I have to point out that I am not a very good designer or a very good writer. I just know what the target audience wants to see and write appropriate short stories for them. I back it up with math and statistics. By avoiding too much embellishment, I don't allow to distract from the focus. The experiences I will convey will also be in this direction.
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