Ways To Challenge The Thinking
- Find common ground- we are more likely to hear those like us
- Reduce the element of risk- use simple, overt reasoning. Complex language/jargon is the enemy
- Popular opinion- examples for the acceptance of the notion add value. People don't want to feel different.
- Reciprocation- if your subject feels you are offering something of personal worth, it's more attractive
- The success story- older people especially value the opportunity to carry on a perceived "winning spree".
- Start small- insignificant change is often a stepping stone
- Open with the focus point- concentration only worsens
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Changing established thought is possibly the greatest challenge there is.
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