Steve Jobs coined this concept that applies aesthetic designs to innovations to make them feel more familiar. For example, the first automobile mimicked the horse and buggy.
But the native internet has taken over, people who use technology are comfortable embracing new ideas There is no point in packaging blockchain as a new ‘supply chain management’ tool.
Familiar products may work, but disruptive tech is what is going to last over the next 10 years You don’t need to replace products, people can adapt very quickly to the native functionality of products.
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