How A Movie Is Promoted

How can we shift our thinking, take our blinkers off and ensure we’re sharing our work in a more inclusive way? These questions can be answered by a familiar model – that which the film industry has used to support movie releases for decades.

We can all relate to anticipation of an upcoming film – from the announcement of a movie to the cast of the big Hollywood project. Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows.