NIKE

• It has been hijacked by consumer culture: Just Do It became Just Buy It.
• The productivity obsession turned the spontaneity of Just Do It into the obsession of Just Plan It.
• Digital entertainment

It's important that you break the barriers to do the things you love most but it seems scary to you.

Just try this cycle: Just Do that task --> then it feels you can do --> then you will feel to do that again --> do the task...