Stepping Stones for Entrepreneurs

The apologue The Boiling Frog describes a frog being slowly boiled alive. The premise is that if a frog is dropped into boiling water suddenly, it will jump out; but, if the frog is placed in lukewarm water and slowly brought to a boil, it will not recognise the danger and will be cooked to death.

These are my intellectual guiding principles. They will all aid in clearer thinking and decision making on the entrepreneurial journey.