Look for your own origin story – what is your superpower in relation to “your people” and importantly, what is the drama, or the ‘turning point’ that gave youour superpower.

Create Your Origin Story

This includes learning to:<ul><li>Clearly explain what your product or service is, why “your people” will benefit and how it works. </li><li>Deliver what you promise, so start simple with your promise, but go above and beyond whenever possible.</li><li> Uncover and respond to unspoken needs. </li><li>Find a way to report back to “your people” in some way. People often forget how bad the problem was, once it is solved. </li><li>Make it fun, interesting, or a source of status to write or record a testimonial for you</li></ul>

How You Can Change Your Customer’s Life

To sell a product or service, you must emphasize its merits. Focus on its benefits. The key is to connect with people emotionally.You should seek out four types of people who can help you along the way once you’ve identified the benefits of your side hustle. <ol><li>Find supporters first. Families and friends are most likely to be involved – they can lend a hand in a variety of ways and support your effort. </li><li>Find a mentor, someone who offers guidance and advice. </li><li>Identify influencers. Trendsetters are those who spread the word about your product. </li><li>Finding ideal customers is the fourth step. </li></ol>

Understand Your Side Hustle’s Benefits And Involve The Right People

"The best hack of all is to do something that makes a difference in [your] people’s lives."

"Everyone should have a side hustle. Even if you love your job., having more than one source of income will give you more freedom and more options."

Go from idea to offer with price, pitch, and promise.<ul><li>Your promise should be a bold, provocative statement that highlights the persuasive aspect of your idea. When people hear it, they should see how they can immediately benefit from your idea. </li><li>Your pitch tells people how you deliver on that promise in as few words as possible. </li><li>Your price lets people know how much they have to pay and comes with a clear call to action. </li></ul>

Price, Pitch, and Promise

<ul><li>Is it feasible? Can you execute it in an hour or less a day and expect to see results within a week? Or are you trying to climb Mt Everest on your first attempt?</li><li>Will it be profitable? How much can you expect to make from one sale? What expenses do you have to cover? What’s the optimistic and pessimistic version of this?</li><li>Is your idea persuasive? Can you explain what you’re selling to your grandma in two sentences? What’s your “wow factor?” What’s your unique advantage?</li></ul>If an idea fails to pass the scrutiny of these questions, don’t bother with it.

Generating Ideas For Your Side Hustle: The Validation Framework

<ul><li>A website. Today, if you’re not online, you don’t exist. All you need is a domain and hosting. </li><li>A social media profile. Pick a platform that you like, where you’ll enjoy creating content and that suits your audience and focus on that.</li><li>A scheduling tool. Eliminates all the back and forth.</li><li>A payment system, to let people purchase right on your simple site</li></ul>If you end up with an idea for a side hustle that requires you to take out a $10,000 loan, you’ve done it wrong. It shouldn’t be expensive.

The Quintessential Side Hustle Shopping List

The first week of side hustle month is about your ideas. The second week of the program encourages you to get clear about your ideal or target customer. Think of them as ‘your people'. Find out more about “your people”:<ul><li>If you know one of them, have a coffee. </li><li>But If you don’t: have an imaginary coffee with them’, or write a letter to them. </li></ul>

Finding "Your People"

"Like a comic book superhero, your side hustle needs a history [or herstory]. Don’t just give ‘em the facts; tell them a story."

A guide to launching a profitable entrepreneural venture in less than a month shares practical exercises and inspiring stores about how to plan, launch, and refine a side business with minimal revenue and without having to quit a full-time job.

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Entrepreneurship

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The author of the New York Times Bestseller THE $100 STARTUP shows how to launch a profitable side hustle in just 27 days. For some people, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating.  For many others, it’s terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves. But what if we could quickly and easily create an additional stream of income without giving up the security of a full-time job? Enter the side hustle. Chris Gullibeau is no stranger to this world, having launched more than a dozen side hustles over his career. Here, he offers a step-by-step guide that takes you from idea to income in just 27 days. Designed for the busy and impatient, this detailed roadmap will show you how to select, launch, refine, and make money from your side hustle in under a month. You’ll learn how to: •  Brainstorm, borrow, and steal to build an arsenal of great side hustle ideas (day 3) •  Apply “Tinder for Side Hustle” logic to pick the best idea at any time (day 6) •  Learn, gather, or create everything you need to launch; then set up a real life way to get paid (days 13-14) •  Start raking in the money by channeling your inner Girl Scout (day 18) •  Master the art of deals, discounts, and special offers (day 21) •  Raise your game: improve, expand, or make more money off your hustle (days 24-26) A side hustle is more than just another stream of income, it’s also the new job security. When you receive paychecks from different sources, it allows you to take more chances in your “regular” career. More income means more options. More options equals freedom. You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t have to have an MBA, or know how to code, or be an expert marketer. You don’t need employees or investors. With Chris as a guide, anyone can make more money, pursue a passion, and enjoy greater security – without quitting their day job.

Chris Guillebeau is the New York Times bestselling author of The $100 Startup and other books. During a lifetime of self-employment, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of creative, remarkable people. Chris also hosts Side Hustle School, a popular podcast that is downloaded more than 2 million times a month.

Price, Pitch, and Promise

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