The automobile industry’s handling of seat belts
- In 1955, Ford offered seat belts as a part of a safety campaign in its vehicles. It was a novel option at the time.
- But Ford was also competing against General Motors, which focused on traditional concerns such as speed.
- Speed won, and Ford executives blamed their declining sales on the safety campaign.
- In 1967, Bohlin published a report on crash statistics involving Volvo’s three-point seat belt. The seat belt prevented fatal injuries in vehicles that crashed below 60 miles per hour.
- The three-point seat belt became a part of the regulations and was soon replicated worldwide.
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