Obstacle #3: The time commitment

People might wonder whether it’s just too time-consuming to apply to more schools. From a behavioral economics perspective, it’s easy to understand why. Even though parts of the college application process have become much easier with the common app, time costs remain a real concern, as some schools differ in, for example, essay requirements.

Applicants should think hard about the costs versus the benefits. In terms of lifetime value, graduating from college is important.