More aggressive forms of power expression are more common in younger adults, whereas parenting and helping others may be seen more in older adults.
Social role expectations affect power motivation expression as well. In general, men are more able to express power through aggression and leadership in large organisations.
Women often express power in close relationships or the family.
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Need for power is considered to be an unconscious motivation. People are not necessarily aware of their own level of need for power. In fact, openly admitting a desire to have power or influence is not considered socially acceptable, and many would deny having a high need for power.
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