SYSTEMATICS

We are typically taught to begin writing by picking a topic as the first step. But we can't decide if we haven't read about anything. And the decision to read comes from an existing interest.

Creativity never starts from a blank slate. We start researching long before, with rich materia...

Meetings can be very effective for building on ideas but not for working from scratch.

People should come prepared to brainstorming sessions to bounce ideas around, but it is only helpful if everyone brings a few ideas or pitches. Otherwise, people sit in awkward silence.

The human brain is controlled by two separate systems:

• System 1 - Very fast, it works on intuition and evolves as we encounter common situations;
• System 2 - Slower. We tend to avoid using it too much, but it is mandatory for complex problems...