What does it mean to read today in the 21st century? Certainly something very different from what he was reading until Marshall McLuhan, sensing the imminent changes in the world of human communication, wrote that decisive idea of him in that important book: The Medium is the Message.
Since all the human components are involved, the act of reading takes on a dimension of meaning never had before. From the title of this book the intentions of the authors can be understood: to make it clear that reading is a continuous “work-in-progress”, understood as change and transformation.
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