4. Don’t go after competitive keywords

Do you know what’s the Holy Grail of keywords for an affiliate marketer? Best [insert niche keyword]. Good luck trying to rank for those if you choose to build a site around them, and trust me as I know that from experience. Of course, it always depends on the vertical you’re in and how saturated it is. However, picking the right keywords and also studying the intent behind those keywords is something that makes or breaks Affiliate Marketers.