While creativity often draws on a deep knowledge base, creative products, by definition, are much more than expert products. This is because creativity must be original, meaningful, and surprising. Original in the sense that the creator is rewarded for transcending expertise, and going beyond the standard repertoire. Meaningful in the sense that the creator must satisfy some utility function, or provide a new interpretation.
This constantly raises the bar of what is considered useful, and puts immense pressure on creators to find new meanings.
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