Family Offices example (Jed York 3)

Aurum struggled to get into deals backed by top-tier venture capital firms, according to its principals. Instead, it heard many pitches from start-ups in stagnating areas such as advertising technology that had found little success raising money elsewhere.

Now, says Perkovich, the fund has few problems securing access to attractive deals — thanks to tight relationships it has developed with top venture capitalists.

He says Aurum has returned more than four-and-a-half times the money it has invested in more than two dozen companies since 2014.