The 1920s to 1940s
- 1920s. Society weddings, movies and radios gave rise to a celebrity culture where brides wanted to look like those in the movies. This caused department stores to invest in bridal and gift registry departments.
- 1930s. The Great Depression cause silk and lace to be too expensive. This led to the invention of a more cost-effective rayon.
- 1940s. With World War II, the number of weddings spiked as grooms were shipped overseas shortly after. The groom's wedding ring became a symbol to connect the couple while apart. De Beers' "A Diamond is Forever" campaign created a demand for diamond rings.
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