But for some, rooting for bargains taps into ingrained opportunism. For being clever enough to pair a coupon with an item that’s already on sale. For holding off on buying a tempting pint of ripe blueberries at one store before getting it for half the price at the next. There is a devilish sense of satisfaction at having gamed the system enough to get an extra six-pack of Gillette razor blades to store in the bathroom cupboard.
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