Start Small

• Unwillingness to start with small circles and take too much at once nearly guarantees failure and we don't feel good about it.
• In today's results obsessed workplace, it's no wonder we're impatient and overly ambitious.
• No matter what you may ...

Startups should start with a very small market because it's easier to dominate than a large one. Once you dominate it, scale up and move into adjacent broader markets.

The perfect target market for a startup is a small group of particular people that are served by f...

• Even if you don't feel like it, take control by starting today.
• Shift your mental energy from thinking to doing.
• Believe there's no better day to start than today.
• Set a micro goal for today without worrying about tomorrow.
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