Research Approach || Case Study

This focuses on lived experience and understanding the universal essence of a specific phenomenon.

• For example, a phenomenological study might focus on grief.
• How do individuals grieve a lost one?
• How do cultural practices affect the individual's gri...

Grounded theory is a research method where you let the data speak for itself. This means that you let the data inform the development of a new theory or model.

The theory you develop is based on the data, which makes it useful for researching new or under-researched issues...

Qualitative and quantitative methods can be complementary (also known as mixed-method). Sometimes we use them together, especially in public health.

We want to use tools that are well-suited to the research questions, and build on the strengths of each met...

There are two types of data: naturally occurring data and researcher-generated data.

Naturally occurring data is stuff that exists without any help from researchers, like documents, archives, and transcripts of speeches.

Researcher-generated data is...

At its most basic, Saunders' research onion illustrates the several considerations that must be made while designing a research approach. As you work your way inwards from the exterior of the onion, you'll encounter a variety of options that vary from high-level and philosophical to tactical and ...

Research Methodology is essentially the "how" of any specific piece of research.

It is primarily about how a researcher plans a study in a methodical manner to produce valid and reliable results that address the research aims and objectives.

We'll primarily focus on what we call researcher-generated data. This is data generated through researcher interaction with the environment and/or participants. There are three types.

1) observation. Most qualitative research involves some observation. Data...

• Qualitative research is often defined as what it's not, it's not numbers. But more importantly, qualitative research differs from quantitative research in terms of the questions we ask.
• Instead of who, what, when, where, and how much, qualitative research is often about the

1. Step 1: Consider your aims and approach

2. Step 2: Choose a type of research design

3. Step 3: Identify your population and sampling method

4. Step 4: Choose your data collection methods

5. Step 5: Plan your data collection procedures

6. Step 6: Decide on your dat...

1. There is no absolute truth. We assume that knowledge is conditional and subject to perception and interpretation.
2. Importance of context. We recognize that the environments in which we and our participants live deeply influence our understandings.

John Creswell outlines five basic approaches in his book, Qualitative Inquiry and Research Design, choosing among five approaches. 

1) Narrative qualitative approach

2) Phenomenology qualitative approach

3) Ethnography  qualitative approach

4) Case Study q...

Ethnography is a research method that helps us understand the culture of a group of people.

This includes learning about their shared beliefs, values, and behaviors.

An example of ethnography would be studying how a particular cultural group celebra...