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Research Approach || Case Study

Research Approach || Case Study

Case studies help researchers learn more about specific cases by looking at them from different angles. This way, they can better understand the key themes in that case.

Case studies can be about individuals, organizations, towns, cities, or any other bounded system. They often involve data collection from multiple sources, which is known as triangulation.

Researchers use case studies to answer specific questions about a case.


116 reads


Research Approach || Narrative

Research Approach || Narrative

The narrative focuses on stories.

  • We know that stories impact lessons, convey cultural norms, and develop a sense of community among listeners.
  • Stories offer a chronologically ordered account of an event or series of events and the meaning attributed to them....


125 reads

Research Approach || Phenomenology

Research Approach || Phenomenology

This focuses on lived experience and understanding the universal essence of a specific phenomenon.

  • For example, a phenomenological study might focus on grief.
  • How do individuals grieve a lost one?
  • How do cultural practices affect the individual's gri...


126 reads

Research Approach || Grounded Theory

Research Approach || Grounded Theory

Grounded theory is a research method where you let the data speak for itself. This means that you let the data inform the development of a new theory or model.

The theory you develop is based on the data, which makes it useful for researching new or under-researched issues...


96 reads

Qualitative and Quantitative as complementary methods

Qualitative and Quantitative as complementary methods

Qualitative and quantitative methods can be complementary (also known as mixed-method). Sometimes we use them together, especially in public health.

We want to use tools that are well-suited to the research questions, and build on the strengths of each met...


77 reads

Different Types of Qualitative Data

Different Types of Qualitative Data

There are two types of data: naturally occurring data and researcher-generated data.

Naturally occurring data is stuff that exists without any help from researchers, like documents, archives, and transcripts of speeches.

Researcher-generated data is...


113 reads

Research Onion

Research Onion

At its most basic, Saunders' research onion illustrates the several considerations that must be made while designing a research approach. As you work your way inwards from the exterior of the onion, you'll encounter a variety of options that vary from high-level and philosophical to tactical and ...


386 reads

Research Methodology

Research Methodology

Research Methodology is essentially the "how" of any specific piece of research.

It is primarily about how a researcher plans a study in a methodical manner to produce valid and reliable results that address the research aims and objectives.


611 reads

Researcher-Generated Data

Researcher-Generated Data

We'll primarily focus on what we call researcher-generated data. This is data generated through researcher interaction with the environment and/or participants. There are three types.

1) observation. Most qualitative research involves some observation. Data...


121 reads

What is Qualitative Research?

What is Qualitative Research?

  • Qualitative research is often defined as what it's not, it's not numbers. But more importantly, qualitative research differs from quantitative research in terms of the questions we ask.
  • Instead of who, what, when, where, and how much, qualitative research is often about the


306 reads

Research design is the framework of research methods and techniques

Research design is the framework of research methods and techniques

1. Step 1: Consider your aims and approach

2. Step 2: Choose a type of research design

3. Step 3: Identify your population and sampling method

4. Step 4: Choose your data collection methods

5. Step 5: Plan your data collection procedures

6. Step 6: Decide on your dat...


472 reads

How is Qualitative different from Quantitative?

  1. There is no absolute truth. We assume that knowledge is conditional and subject to perception and interpretation.
  2. Importance of context. We recognize that the environments in which we and our participants live deeply influence our understandings.


216 reads

5 Basic Approaches to Qualitative Research

5 Basic Approaches to Qualitative Research

John Creswell outlines five basic approaches in his book, Qualitative Inquiry and Research Design, choosing among five approaches. 

1) Narrative qualitative approach

2) Phenomenology qualitative approach

3) Ethnography  qualitative approach

4) Case Study q...


219 reads

Research Approach || Ethnography

Research Approach || Ethnography

Ethnography is a research method that helps us understand the culture of a group of people.

This includes learning about their shared beliefs, values, and behaviors.

An example of ethnography would be studying how a particular cultural group celebra...


130 reads




Management concepts explained like tweets.

Understand the basics of academic research


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