Differentiation Strategy - Deepstash
Differentiation Strategy

Differentiation Strategy

Differentiation strategy is when a company creates unique products that are different from their competitors. This makes customers more likely to accept higher prices, which means the company makes more money.

Bajaj Auto chose a differentiation strategy as opposed to a familiarity (following the leader) strategy.

Example: Mercedes was already a market leader when BMW entered the US market. To set themselves apart, BMW ran a campaign saying that BMWs are the ultimate driving machine, and Mercedes is the ultimate sitting machine.

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