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For many analysts, and especially credit analysts, who are trying to get a picture of a company’s health, a comparative analysis is the most important use of ratios. A ratio acquires more meaning when it’s compared to direct competitors, the company’s industry, or much broader standards, like the S&P 500.
A profitability measure, such as gross profit margin, reported at 25 percent tells more when direct competitors are at 35 percent plus.
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MORE IDEAS ON THIS
Better than consistency alone is consistency with a favourable trend. Growing profit margins, return on equity, asset utilization, and financial strength are all very desirable, particularly if valuation ratios (P/E and so on) haven’t kept pace. Value investors who study trends carefully have inf...
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These numbers tell you something without looking at any comparisons or trends. Want an early test for determining whether a ratio is good, bad, or ugly? hink of the company’s ratio as it would apply to your personal finances.
A household with 3 times as much debt as equity is in dire strait...
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The hallmark of good management, as well as of an attractive long-term investment, is the consistency of results delivered. If profit margins are consistent and changing at a consistent rate, the company is predictable — and most likely in control of its markets. Inconsistent ratios reflect incon...
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These ideas show how you can make sense of financial data from 4 different angles.
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