What to Ask
- Companies collect consumer data but struggle to gain actionable insights.
- People let their emotions influence their choices.
- Use a goal as a guide to interpreting customer data.
- Finding better solutions requires an open mind.
- Every part of the company should center around the customer.
- Gaining customer insights is every employee’s job.
- Take a lot of time to learn customer needs.
- Use the customer’s perspective to ask the right questions.
- Launch a monetization strategy to convert customer feedback into action.
- Measure what affects a solution’s progress.
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