“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Now that you thoroughly understand your customers and have identified the right problem, start solving. It’s good to think big, at first, when picturing solutions.
Designing takes a lot of tries to get right, so don’t feel discouraged if your first solution doesn’t work. Keep circling back through the process until you get it right.
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Essential Skills for Creativity and Business Growth. Designers Charvi Parikh and C. J. Meadows’s handbook of design thinking tools will guide you through the innovation process, from challenge to prototype.
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