Chapter 10: The Science of Availability - Deepstash

Chapter 10: The Science of Availability

In this chapter, Kahneman discusses the science of availability. He argues that we are more likely to remember information that is easy to recall, and that we make mistakes when we base our judgments on this information.

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Similar ideas to Chapter 10: The Science of Availability

The Availability Bias

Availability Bias is a mental shortcut that makes us form opinions or base our decisions related to recent information that is easy to recall.

We need to probe deeper and move towards better information gathering.

The Science of Memory

The Science of Memory

  1. Encoding - the stage when the brain consciously acknowledges information based on our senses. When we attach meaning or factual knowledge to any of this sensory input, that's called semantic encoding which makes us retain memories longer.
  2. S...

Recognizing the rush to judgment

Misunderstanding how much information we actually use to make our judgments has important implications beyond making good or bad decisions.

An example could be our tendency to rely on stereotypes when judging other people: we may believe we'll consider information from all the ang...

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