People are influenced by two motivators when they do something: extrinsic and internal motivators. A reward is a temptation external to the job itself and thus functions as an extrinsic motivator. Contrary to this, the pleasure we gain from the thing itself is the internal motivator.
Example: Kids enjoy drawing with color markers. This enjoyment is their internal motivation.
Researchers found out that giving rewards to children if they complete drawings will lead to the kid's performance plummeting because he no longer enjoys drawing solely, but instead is doing it just for the reward.
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