Uncover His Hidden Desires

Bertrand Russell, at his Nobel Prize Acceptance Speech, pointed out that all human activity is prompted by desire. If you want to know what man will do, you must know the whole system of their desires with their relative strengths.

Humans have some infinite desire...

Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.

You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared e...

It's important to recognize that a person's name is a significant part of their identity and hearing it can make them feel better. So Remembering someone's name can make them feel valued and appreciated.

Make an effort to remember the names of people you meet and use their name when address...