Change Through Normative Learning
Rational change strategies fail. Presentations don't change mental models. Leaders must experience systemic flaws first-hand to be open to new assumptions. This normative learning is emotional and personal.
Logic alone causes defense mechanisms. Help leaders feel customer pain directly. This anchors the outside-in perspective.
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Beyond Command and Control is a book written by John Seddon. It was published in 2019. The book offers solutions to the UK productivity conundrum and is about business transformation and efficiency. The book received positive reviews and is considered to be one of the first books that can really bring about significant improvement in this field.
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