Blitzscaling
Blitzscaling is an aggressive growth strategy that prioritizes speed over efficiency amidst uncertainty. It thrives on positive feedback loops.
Blitzscaling involves designing a business model with exponential growth potential, building in growth factors like network effects, and innovating management approaches.
It originated in tech but works across sectors.
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"The greatest of follies is to sacrifice health for any other kind of happiness." - Schopenhauer
Blitzscaling by LinkedIn and PayPal co-founder Reid Hoffman introduces readers to the revolutionary scaling process from the title, which turns business strategies on their head by prioritizing speed over efficiency even at the cost of uncertainty. The long-term goal is to blow competitors out of the water by creating a lasting competitive advantage via scaling itself.
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