6 Business Model Patterns

Bits not atoms – Bits are easier to move than atoms.  

Platforms – Software-based platforms can be distributed globally with great ease.

Free – With a free basic account and a premium paid account service you can reach a huge number of users through virality.

Marketplaces – Marketplaces have always been important in the business world.  

Subscriptions – Software-as-a-service is the dominant model for enterprise software.

Digital Goods – In-app purchases are the intersection between bits and atoms.