Bits not atoms – Bits are easier to move than atoms.
Platforms – Software-based platforms can be distributed globally with great ease.
Free – With a free basic account and a premium paid account service you can reach a huge number of users through virality.
Marketplaces – Marketplaces have always been important in the business world.
Subscriptions – Software-as-a-service is the dominant model for enterprise software.
Digital Goods – In-app purchases are the intersection between bits and atoms.
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"The greatest of follies is to sacrifice health for any other kind of happiness." - Schopenhauer
Blitzscaling by LinkedIn and PayPal co-founder Reid Hoffman introduces readers to the revolutionary scaling process from the title, which turns business strategies on their head by prioritizing speed over efficiency even at the cost of uncertainty. The long-term goal is to blow competitors out of the water by creating a lasting competitive advantage via scaling itself.
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