Incumbents struggling against blitzscaling rivals have three options: Beat them conventionally, blitzscale yourself, or avoid competing and shift to stable markets.
Many choose avoidance, like IBM pivoting from hardware to software consulting.
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"The greatest of follies is to sacrifice health for any other kind of happiness." - Schopenhauer
Blitzscaling by LinkedIn and PayPal co-founder Reid Hoffman introduces readers to the revolutionary scaling process from the title, which turns business strategies on their head by prioritizing speed over efficiency even at the cost of uncertainty. The long-term goal is to blow competitors out of the water by creating a lasting competitive advantage via scaling itself.
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