The Need for Purpose - Deepstash
The Need for Purpose

The Need for Purpose

  • Organizations need a compelling purpose that goes beyond profits to inspire people.
  • This higher collective purpose should directly inform decision-making at every level.
  • It provides meaning and guidance beyond top-line financial metrics.

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micmcbrid

Psychotherapist for dance movement

"Brave New Work" is a book written by Aaron Dignan, the founder of The Ready, an organization design and transformation firm that helps institutions like Johnson & Johnson, Charles Schwab, Kaplan, and more. In the book, Dignan helps teams around the world completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. He helps them see that organizations aren't machines to be predicted and controlled. They're complex human systems full of potential waiting to be released.

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