In fast-changing fields, even the best strategic plan quickly becomes outdated. The strategy is only as good as the ability to continuously adjust course based on real-time learning and market feedback.
Scenario planning is more effective than fixed, long-term strategic plans. Strategies must evolve.
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"Brave New Work" is a book written by Aaron Dignan, the founder of The Ready, an organization design and transformation firm that helps institutions like Johnson & Johnson, Charles Schwab, Kaplan, and more. In the book, Dignan helps teams around the world completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. He helps them see that organizations aren't machines to be predicted and controlled. They're complex human systems full of potential waiting to be released.
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