Broken To Better: The Premise
Being a business owner is not for the faint of heart.
- At a minimum, it takes a person with a firm resolve, the ability to persevere and pivot during challenging times, the humility to admit mistakes, and empathy for the people around them.
- Self-reflection should come long before setting pen to paper for a business plan.
- Understanding who you are is critical to being a leader who seeks to align purpose with profit.
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In the 2022 book Broken to Better: 13 Ways Not to Fail at Life and Leadership, CEO of Branded Group Michael Kurland candidly shares every step of his own entrepreneurial odyssey—selling everything he owned, driving across the country to launch his new business, and ultimately building a purpose-driven culture that aligns purpose with profit. Along the way, Kurland distills a lifetime of experience down to its purest essence.
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