Confront Your Fears
It's natural to have fears about taking the leap into entrepreneurship. Fear can motivate preparation, but it can also paralyze action.
- Be informed so you can make smart decisions.
- Know yourself, your core motivations and vision.
- Identify gaps or needs in the marketplace.
- Develop a sound business plan.
- Secure proper funding for each growth stage.
- Check your ego regularly.
- Continuously examine your relationship with money.
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In the 2022 book Broken to Better: 13 Ways Not to Fail at Life and Leadership, CEO of Branded Group Michael Kurland candidly shares every step of his own entrepreneurial odyssey—selling everything he owned, driving across the country to launch his new business, and ultimately building a purpose-driven culture that aligns purpose with profit. Along the way, Kurland distills a lifetime of experience down to its purest essence.
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