Put People First
- Initially hire to fill skill gaps, but prioritize cultural fit to sustain the organization.
- Hire team players who rise to challenges and pitch in where needed.
- As you grow, separate employees into functional areas and teams. Build future leaders by empowering your best team members.
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In the 2022 book Broken to Better: 13 Ways Not to Fail at Life and Leadership, CEO of Branded Group Michael Kurland candidly shares every step of his own entrepreneurial odyssey—selling everything he owned, driving across the country to launch his new business, and ultimately building a purpose-driven culture that aligns purpose with profit. Along the way, Kurland distills a lifetime of experience down to its purest essence.
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