Master Sales
Sales fundamentally depends on human relationships and social skills. Passion for your product and likeability build connections. Without strong people skills, sales will always struggle.
Approach sales through a human lens first. Have convictions about the value to customers. Establish trust and rapport. Sales enables all other functions.
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In the 2022 book Broken to Better: 13 Ways Not to Fail at Life and Leadership, CEO of Branded Group Michael Kurland candidly shares every step of his own entrepreneurial odyssey—selling everything he owned, driving across the country to launch his new business, and ultimately building a purpose-driven culture that aligns purpose with profit. Along the way, Kurland distills a lifetime of experience down to its purest essence.
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